Introduction
Verasity is a rapidly growing blockchain-enabled company across the ad tech, Esports, and video entertainment industry. With a focus on increasing engagement and advertising revenues for video publishers on any video platform, Verasity is dedicated to revolutionizing the way video content is monetized. Utilizing its proprietary technology, the Verasity ecosystem offers a tamper-proof record of true ad serve data, resulting in faster payment times for publishers and higher return on investment for advertisers.Verasity at a Glance
Verasity is a Protocol and Product Layer Platform for Esports and Video Entertainment. The company has secured patents in both the U.S. (USA Patent #10956931) and China for its Proof of View (PoV) technology, which helps eliminate ad fraud across video advertising channels. Verasity is already a revenue-generating project with several product verticals actively deployed and used by enterprise clients. Verasity's core mission is to increase engagement and advertising revenues for video publishers on any video platform. This is achieved through its VeraViews ad tech stack and PoV technology, which utilizes Verasity's patented protocol layer on the VeraChain blockchain, ensuring transparency and immutability for both advertisers and publishers within the Verasity ecosystem.Verasity Technology Stack
The Verasity technology stack includes several key components, including: - VRA Rewards - Proprietary Video Player (VeraPlayer) - Proprietary ad stack (VeraViews) - Proprietary Proof of View technology - VeraWallet Payment System The PoV technology is a protocol layer patented ad tech solution developed on blockchain technology and enables smart contracts for Non-Fungible Tokens (NFTs) as well as the VeraChain protocol layer to safeguard NFT authenticity.Use Cases
VeraViews Ad Tech Stack
The VeraViews ad tech stack is an enterprise-grade anti-fraud solution developed by Verasity. Using a combination of off-chain and on-chain elements, VeraViews prevents ad fraud at its source, ensuring video ads are served exclusively to real users. By logging ad serve data on Verasity's purpose-built blockchain (VeraChain), VeraViews provides advertisers with a tamper-proof record of true ad serve data, resulting in faster payment times for publishers and higher return on investment for advertisers.VeraEsports.com
VeraEsports is an Esports platform and video publisher owned by Verasity. The platform combines all of Verasity's market-leading ad tech products into one Esports platform, which Verasity owns and controls. The primary focus of VeraEsports is to secure rights to exclusive Esports tournament broadcasts and drive traffic to the site by leveraging the pre-existing fanbase of these tournaments. By streaming VeraEsports content, broadcasters gain exposure to Verasity's superior ad tech stack and revenue share from ad serve during Esports tournaments flows back to Verasity. VeraEsports is an important use case for Verasity, as it proves the effectiveness and superiority of the VeraViews ad tech stack.Verasity.tv
Verasity.tv / Verasity.io is an aggregator of publishers that makes available software development kits (SDKs) for deployment by any video publisher. The SDKs are compatible with various video players, including YouTube, Twitch, Vimeo, JWPlayer, Brightcove, VideoJS, Kaltura, FlowPlayer, iVideoSmart and others, representing over 90% of all video players in the West. This makes the Verasity ecosystem accessible to over 2 million video publishers who are struggling to earn adequate advertising revenue.
During 2022, Verasity is focusing on integrating elements of the VeraViews ad tech stack natively into the Brightcove player. This will enable over 3,000 publishers to turn on VeraViews and protect their ad serve from fraud with the touch of a button.
In conclusion, Verasity is a rapidly growing company in the ad tech, Esports, and video entertainment industry. With its patented Proof of View technology, Verasity is developing proprietary technology to eliminate ad fraud in video advertising channels. Through its VeraViews ad tech stack, Verasity is committed to increasing engagement and advertising revenues for video publishers on any video platform. With its use cases, including VeraEsports and Verasity.tv, Verasity is demonstrating the effectiveness and superiority of its ad tech stack and making it accessible to a wide range of video publishers.